TOURS · ACTIVITIES · VACATION RENTALS
Bookings are coming in from everywhere. OTAs, resellers, referrals, direct. RAE tells you which channels are worth feeding, which are quietly costing you, and what to do about it, in what order. Your team and your agency execute with clarity instead of guesswork.
What we do
We start with your numbers. Where bookings actually come from, what each channel really costs you, and where the untapped revenue sits. Including whether you show up when travelers ask an AI to plan their trip.
One clear strategy your whole team can execute against. Positioning, priorities, and a plan that ends the guesswork.
We don't run your campaigns or build your pages. We hand you a sequenced plan your team and vendors execute, and we stay close enough to keep it moving. We're not a replacement for your marketing agency. We're the strategy that makes their work land.
Why operators hire RAE
They may have strong referrals but no repeatable growth engine. A valuable experience but unclear positioning. A capable team but no shared commercial plan. Partnerships that exist informally but have never been turned into a strategy. Or a booking platform that needs more than marketing activity. It needs a market, a message, and a plan to turn attention into revenue.
Senior commercial strategy without the executive hire. You get someone who has run revenue at scale, focused entirely on finding your growth levers, at a fraction of what that seat costs full time.
What we build
The engagement
We start with the truth of the business. Your numbers, customers, positioning, pipeline, partnerships, systems, and team. We figure out what is working, what is leaking, and where growth can realistically come from.
Strategy turned into a sequenced roadmap. Channel priorities, partnership targets, positioning, sales motion, and the order of operations. Your team executes. You always know what's next and why.
We stay close to the work. RAE operates inside your cadence as a strategic partner, commercial advisor, and execution lead. We help the team move, make decisions, and build momentum until the business is ready for what's next.
When it makes sense, we come on-site to shadow your team. There is no substitute for sitting next to the work.
Who this is for
Operator businesses ready to grow beyond referrals
The reputation and relationships that got you here are valuable. But they need structure, positioning, partnerships, and systems to support the next stage of growth.
Experience platforms launching
A strong idea needs more than a launch checklist. It needs clear positioning, a defined buyer, a commercial plan, strategic partnerships, and a go-to-market motion built to convert.
Operator teams needing senior commercial leadership
When the opportunity is real but the team is stretched, RAE brings experienced commercial strategy and execution without the cost, complexity, or timeline of a full-time executive hire.
The team
Jana Glasmann is the Founder and Principal of RAE Advisory. She brings 20+ years of commercial experience, including 10+ years across travel, hospitality, technology, and relationship-driven industries. Her work sits at the intersection of strategy and execution. She helps businesses clarify their market position, build growth systems, develop strategic relationships, and turn ideas into commercial outcomes.
RAE is strategy-led and vendor-agnostic. When execution needs outside hands, we tell you what to buy and who's worth hiring. We don't resell it.
Selected work
Property Management Firm
Ongoing engagement
A property management firm with hundreds of doors and zero active marketing. RAE's analysis identified two growth levers: recoverable revenue inside the existing portfolio and a qualified new-owner pipeline, with the roadmap to capture both. The team executes it daily.
Entertainment & Tour Operator
Growth strategy + distribution
A tour and entertainment operator with a strong product and no commercial strategy. RAE defined the positioning and growth plan. The operator now distributes that strategy across his own network of operators, proof the playbook transfers.
Destination Booking Platform
RAE-owned venture
We run our own operator aggregation platform in a major destination market, with operator contracts in place ahead of launch. We don't just advise on the playbook. We run it on ourselves.
The track record behind the firm
A sales unicorn. In the first year, the sales goal was crushed by 200%. Laser focused on figuring out the best program — and always makes time to coach peers on sales skill building, industry insight, and brainstorming creative solutions.
A supreme salesperson that follows through is both rare and particularly unusual. The support and attentive approach was not only appreciated but a key differentiator in determining the outcome.
Easy to talk to and easy to trust. Listens well and answers questions in an honest, straightforward way that is refreshing in a world full of “say whatever it takes to close the deal” salespeople. I recommend without reservation.
Let's talk about where your next stage of growth comes from. And what it will take to get there.
Start a ConversationTell us where you are and where you want to be. We will take it from there.
When it makes sense, we come on-site to shadow your team. There is no substitute for sitting next to the work.