Revenue · Alignment · Execution
Fractional growth leadership.
Revenue infrastructure built to last.
For owner-led businesses that are winning but know they can win more — or working hard and can't pin down why it isn't compounding. We embed as your growth leadership, find your real baseline, and build the systems, positioning, and playbooks that turn effort into a repeatable engine.
What we do
We meet you where you are — strategy, infrastructure, and the right specialists when you need them.
Revenue
GTM strategy, revenue operations, CRM build-outs, and lead lists you can actually work on Monday. Engineered around your real numbers — not benchmarks borrowed from someone else's business.
Alignment
Brand positioning, competitive analysis, marketing-to-sales handoff, and leadership coaching. The work that gets your team pointed at the same target.
Execution
Hard deliverables. System build-outs, founding-rep playbooks, AI workflows where they earn their keep, and a vetted network of specialists when execution needs more hands than ours.
The engagement
We start with your baseline. Then we build forward.
Baseline
We sit with your numbers, your pipeline, your positioning, and your team. An honest read on what's working, what's leaking, and where the next dollar actually comes from.
Build
Hard deliverables on a timeline: CRM and systems, brand and competitive positioning, lead lists, sales playbooks, and the AI workflows that actually save hours — plus a step-by-step of what to do today to start moving.
Embed
Ongoing fractional leadership — in your operating cadence, accountable to outcomes, available to your team. Until you've grown into a full-time hire, or decided you don't need one.
Who this is for
We tend to do our best work with…
Owner-led businesses winning, but ready to win bigger.
The systems that got you here won't get you to the next number.
Founders who suspect they're falling behind on AI.
You've seen the tools. You're not sure what to do with them. You need someone to point at the next move.
First sales hires carrying a number with no one above them.
High performers with a quota and no GTM leader to build the structure around them.
The team
20+ years in corporate sales and executive leadership, consistently at the top of the revenue board while building the systems that make teams accountable.
RAE is led by Jana, with a vetted network of specialists brought in when the work calls for it — so you get senior strategy as the default and the right hands when execution needs more of them.
Selected work
REMA Property Management
REMA had been managing Salt Lake City multifamily properties since 1979. Strong reputation, loyal clients, zero marketing. Every new owner relationship came through a referral from someone who already knew them. It worked — until it became a ceiling.
They came to RAE with 447 doors and a goal to nearly double the portfolio in 12 months. The question wasn't whether the market was there. The question was whether the infrastructure existed to go get it.
It didn't. Not yet.
RAE started with the numbers. A market rate analysis found $58K in recoverable revenue already sitting inside their existing book — money on the table before a single new client. A dual-lever financial model mapped two simultaneous growth paths: optimize current rents and acquire 15 new owner clients at REMA's own historical average. Combined 12-month upside: $542K in additional ARR.
Then RAE built what it would take to capture it. A full brand identity — voice, positioning, palette, typography, and a designer-ready handoff document. A competitive analysis of the four primary SLC property managers. An owner persona framework with buyer triggers and tailored messaging for each segment. Five Google Ads campaigns with complete copy banks. A four-phase Meta strategy. An owner landing page. A lead magnet built to turn inquiries into consultations. A 745-property prospect database pulled from Salt Lake County assessor records. A contact management system. A 15-slide executive presentation delivered to ownership.
REMA now has what most businesses spend years trying to piece together — built in weeks. The engagement doesn't end at delivery. RAE remains an ongoing strategic partner, and REMA operates with a custom AI instance built specifically for their business — a Claude-powered system designed to keep the strategy running, the content flowing, and the decisions informed.
On AI
We use AI where it earns its place — research at speed, drafting at scale, workflows that compound. We don't run your business through a chatbot. Most owners we meet have already tried the tools; what they need is someone who's spent enough time inside this to tell them which moves are worth making, in what order, for their business.
What clients and colleagues say
A track record that speaks for itself.
A sales unicorn. In the first year, the sales goal was crushed by 200%. Laser focused on figuring out the best program — and always makes time to coach peers on sales skill building, industry insight, and brainstorming creative solutions.
Easy to talk to and easy to trust. Listens well and answers questions in an honest, straightforward way that is refreshing in a world full of “say whatever it takes to close the deal” salespeople. I recommend without reservation.
A supreme salesperson that follows through is both rare and particularly unusual. The support and attentive approach was not only appreciated but a key differentiator in determining the outcome.
Consistently led the team in revenue for more than a year — performing at more than 150% of quota and setting a standard that was unmatched. Always happy to share knowledge and help teammates grow.
Every time I have the opportunity to work alongside Jana, I learn something new. Not only an outstanding individual contributor but a fantastic, inspiring leader. I would not be where I am today without her.
The highest marks one can give is that you would hire the individual back should the opportunity arise. She brought energy and a “crash through the wall” mentality. Those customers loved her back.
Full-stack capability
When you need more, we bring it.
We maintain a curated network of trusted specialists — vetted, briefed by us, and held to the same standard as everything RAE delivers. You get full-stack capability without stitching together a vendor list yourself.
- Paid media management & ad buying
- Creative production & design
- Web development & technical build
- PR & content amplification
Ready to build something real?
No bloated retainers. No junior handoffs. Strategic leadership and the work to back it up, from someone who has carried the quota.
Start a conversationLet's find your baseline.
Every engagement starts the same way — a conversation about where you are, where you want to be, and whether we're the right fit to get you there. No pitch deck.
Most engagements start with a call. When it makes sense, we come on-site to shadow your team — there's no substitute for sitting next to the work.